Concepedia

David McArthur

DM

Statistics

Publications

5

Citations

186

H-Index

5

Active since

1992

Affiliations

Utah Valley University(Current)

David McArthur is an author at Utah Valley University specializing in business, strategy, and strategic management.

Publications per year

1992–2020

5

Publications

5

A Marketing Management View of Integrated Marketing Communications

David McArthur, Tom Griffin · Journal of Advertising Research · 1997 · 109 citations

Management, Marketing, Marketing Management +14

The Impact of Learning on Student Persistence in Higher Education

Maureen Snow Andrade, Ronald Mellado Miller, David McArthur et al. · Journal of College Student Retention Research Theory & Practice · 2020 · 31 citations

Education, Higher Education, Higher Education Policy +13

Achieving success in technology alliances: The Rover‐Honda strategic collaboration

Ronald L. Schill, R. Bertodo, David McArthur · R and D Management · 1994 · 21 citations

Business, Strategic Management, Strategy +17

The Effect of Nonverbal Signals on Student Role-Play Evaluations

Harry A. Taute, Robert S. Heiser, David McArthur · Journal of Marketing Education · 2011 · 13 citations

Social Sciences, Communication, Marketing +16

Redefining the Strategic Competitive Unit: Towards a NewGlobal Marketing Paradigm?

Ronald L. Schill, David McArthur · International Marketing Review · 1992 · 12 citations

Business, Strategic Management, Strategy +16

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