Frederik Situmeang

Rethinking Conversation Styles of Chatbots from the Customer Perspective: Relationships between Conversation Styles of Chatbots, Chatbot Acceptance, and Perceived Tie Strength and Perceived Risk

R. Xiao, Mert Yazan, Frederik Situmeang · International Journal of Human-Computer Interaction · 2024 · 34 citations · Full text

Social Sciences, Marketing, Social Psychology +15

Looking beyond the stars: A description of text mining technique to extract latent dimensions from online product reviews

Frederik Situmeang, Nelleke de Boer, Austin Zhang · International Journal of Market Research · 2019 · 30 citations

Business, Marketing, Marketing Management +17

Effects of app pricing structures on product evaluations

Marcus Renatus Johannes Wolkenfelt, Frederik Situmeang · Journal of Research in Interactive Marketing · 2020 · 22 citations

Business, Marketing, Marketing Management +17

Risk-taking behavior of technology firms: The role of performance feedback in the video game industry

Frederik Situmeang, Gerda Gemser, Nachoem M. Wijnberg et al. · Technovation · 2016 · 21 citations

Business, Strategic Management, Technology Management +15

Anthropomorphism and transparency interplay on consumer behaviour in generative AI-driven marketing communication

Yitong Wang, Kudzai Sauka, Frederik Situmeang · Journal of Consumer Marketing · 2025 · 17 citations · Full text

Business, Marketing, Marketing Management +13