Concepedia
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Publications
1
Citations
17
H-Index
Active since
2025
Kudzai Sauka is an author specializing in marketing, marketing management, and purchase intention analysis.
Publications per year
2025–2025
Anthropomorphism and transparency interplay on consumer behaviour in generative AI-driven marketing communication
Yitong Wang, Kudzai Sauka, Frederik Situmeang · Journal of Consumer Marketing · 2025 · 17 citations · Full text
Business, Marketing, Marketing Management +13
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