Hsuan‐Hsuan Ku

The Effect of Scarcity on the Purchase Intentions of Prevention and Promotion Motivated Consumers

Hsuan‐Hsuan Ku, Chien‐Chih Kuo, Tzu‐Wei Kuo · Psychology and Marketing · 2012 · 125 citations

Business, Marketing, Marketing Management +14

Communicating Green Marketing Appeals Effectively

Hsuan‐Hsuan Ku, Chien‐Chih Kuo, Ching-Luen Wu et al. · Journal of Advertising · 2012 · 85 citations

Business, Marketing, Marketing Management +16

Decision-contextual and individual influences on scarcity effects

Hsuan‐Hsuan Ku, Chien‐Chih Kuo, Yiting Yang et al. · European Journal of Marketing · 2013 · 38 citations

Social Sciences, Psychology, Social Psychology +17

Social learning effects of complaint handling on social media: Self-construal as a moderator

Hsuan‐Hsuan Ku, Rong‐An Shang, Yifan Fu · Journal of Retailing and Consumer Services · 2020 · 38 citations

Social Sciences, Communication, Social Psychology +12

Is maximum customer service always a good thing? Customer satisfaction in response to over‐attentive service

Hsuan‐Hsuan Ku, Chien‐Chih Kuo, Martin Chen · Managing Service Quality · 2013 · 26 citations

Business, Psychology, Social Psychology +14