1
Publications
85
Citations
1
H-Index
2012
Active since
Ching-Luen Wu is an author specializing in advertising effectiveness, consumer decision making, and consumer research.
Top concepts
MarketingManagementPersuasionAdvertisingGreenwashingCommunicationGreen MarketingConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2012–2012
1
1
Communicating Green Marketing Appeals Effectively
Hsuan‐Hsuan Ku, Chien‐Chih Kuo, Ching-Luen Wu et al. · Journal of Advertising · 2012 · 85 citations
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