Concepedia

Author

Ching-Luen Wu

Also Known As

Ching-Luen Wu

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Publications

85

Citations

1

H-Index

16

Concepts

CW

About

Ching-Luen Wu is an author specializing in advertising effectiveness, consumer decision making, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Management

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Communication

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Marketing

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Advertising Effectiveness

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85

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Consumer Behavior

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Ching-Luen Wu

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1

Publications

85

Citations

1

H-Index

YearCitations

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