Hsing‐Hua Stella Chang

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Active since

2008

Affiliations

National Taichung University of Education(Current)

National Sun Yat-sen University

Hsing‐Hua Stella Chang is an author at National Taichung University of Education specializing in marketing, international marketing, and cross-cultural consumer behavior.

ORCID

Publications per year

2008–2024

Publications

Scrub typhus as a possible aetiology of Guillain–Barré syndrome: two cases

M.-S. Lee, J.-H. Lee, H.-S. Lee et al. · Irish Journal of Medical Science (1971 -) · 2008 · 25 citations

Veterinary Medicine, Infectious Diseases, Neurology +4

Sustainability competence in small and medium exporters: Determinant and outcomes

Hsing‐Hua Stella Chang · Business Strategy and the Environment · 2024 · 17 citations

Management, Strategic Management, Sustainability Management +17

Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influence

Cher‐Min Fong, Hsing‐Hua Stella Chang, Mong-Ching Lin et al. · Journal of Retailing and Consumer Services · 2022 · 16 citations

Social Sciences, Economics, Retail Management +15

Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective

Cher‐Min Fong, Hsing‐Hua Stella Chang, Yu-Lin Han · International Marketing Review · 2022 · 15 citations

Social Sciences, Marketing, Social Psychology +15

The impact of service category and brand positioning on consumer animosity in the service sector – a social identity signaling perspective

Cher‐Min Fong, Hsing‐Hua Stella Chang, Pei-Chun Hsieh et al. · Journal of Product & Brand Management · 2021 · 14 citations

Business, Marketing, Marketing Management +15

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