Mong-Ching Lin

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Active since

2022

Affiliations

National Taichung University of Education(Current)

Mong-Ching Lin is an author at National Taichung University of Education specializing in cross-cultural consumer behavior, retailization in emerging markets, and ethical dilemmas in consumption.

Publications per year

2022–2022

Publications

Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influence

Cher‐Min Fong, Hsing‐Hua Stella Chang, Mong-Ching Lin et al. · Journal of Retailing and Consumer Services · 2022 · 16 citations

Social Sciences, Economics, Retail Management +15

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