Cher‐Min Fong

Green product quality, green corporate image, green customer satisfaction, and green customer loyalty

Nai-Jen Chang, Cher‐Min Fong · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 301 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +18

Consumer Animosity, Country of Origin, and Foreign Entry-Mode Choice: A Cross-Country Investigation

Cher‐Min Fong, Chun-Ling Lee, Yunzhou Du · Journal of International Marketing · 2013 · 93 citations

Foreign Entry-mode Choice, International Marketing, Consumer Research +22

Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan

Cher‐Min Fong, Chun-Ling Lee, Yunzhou Du · International Business Review · 2012 · 49 citations

Trust Metric, Mergers And Acquisitions, Cross-border Acquisition Success +13

The impact of green learning orientation on proactive environmental innovation capability and firm performance

Cher‐Min Fong · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2012 · 39 citations · Full text

Environmental Performance, Engineering, Firm Performance +18

Top management teams and pioneering: a resource-based view

Patrick C. Flood, Cher‐Min Fong, Ken G. Smith et al. · The International Journal of Human Resource Management · 1997 · 34 citations

Startup Ecosystem, Project Management, High Velocity Environments +22