Concepedia
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Publications
1
Citations
301
H-Index
Active since
2010
Nai-Jen Chang is an author specializing in customer satisfaction, brand development, and brand strategy.
Top concepts
BrandingBusinessMarketingManagementGreenwashingBrand StrategyGreen MarketingBrand ManagementBrand DevelopmentConsumer Behavior
Publications per year
2010–2010
Green product quality, green corporate image, green customer satisfaction, and green customer loyalty
Nai-Jen Chang, Cher‐Min Fong · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 301 citations · Full text
Customer Satisfaction, Green Marketing, Greenwashing +18
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