The impact of green learning orientation on proactive environmental innovation capability and firm performance

Abstract

Previous studies have devoted significant attention to exploring the impact of organizational learning on innovation capability and performance. However, few studies have investigated the specific outcomes concerning green innovation or environmental management. This study attempts to fill the existing research gap by proposing a novel construct - green learning orientation - and providing a research framework to explore the impact of green learning orientation on proactive environmental innovation capability and firm performance. This study uses a questionnaire survey to assess electrical and electronics manufacturers in Taiwan. The results show the following: (1) green learning orientation is positively associated with proactive environmental innovation capability, (2) green learning orientation is positively associated with firm performance, and (3) proactive environmental innovation capability is positively associated with firm performance. Thus, companies that are pioneers in green learning have the ability to enhance their innovation capability in terms of processes, products, and services and increase their performance. Additionally, proactive environmental innovation capability is also an important source of performance.   Key words: green learning orientation, proactive environmental innovation capability, firm performance.