Concepedia

Yu Huang

YH

Statistics

Publications

5

Citations

162

H-Index

5

Active since

2007

Affiliations

National Chi Nan University(Current)

Yu Huang is an author at National Chi Nan University specializing in business, international marketing, and marketing.

Publications per year

2007–2022

5

Publications

5

Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products

Isaac Cheah, Ian Phau, Garick Kea et al. · Journal of Retailing and Consumer Services · 2016 · 61 citations

Business, Economics, Marketing +7

How do customers engage in social media-based brand communities: The moderator role of the brand's country of origin?

Yu Huang, Xu Zhang, Hong Zhu · Journal of Retailing and Consumer Services · 2022 · 36 citations · Full text

Business, Marketing, Marketing Management +14

Empirical Analysis on Factors Impacting Mobile Learning Acceptance in Higher Engineering Education

Yu Huang · 2014 · 31 citations

Education, Educational Technology, Higher Education +9

An integrated framework for managing eCRM evaluation process

Chad Lin, Yu Huang · International Journal of Electronic Business · 2007 · 19 citations

Management, Strategic Management, Customer Relationship Management +9

A Study on the Factors Influencing Farmers’ Intention to Revitalize Idle Homesteads Based on Improved TPB Framework—Analysis of the Moderating Effect of Farmer Differentiation

Mengyuan Lu, Bin Guo, Guohua Chen et al. · Sustainability · 2022 · 15 citations · Full text

Social Sciences, Land-use Planning, Agricultural Development +14

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