Hong Zhu

How do customers engage in social media-based brand communities: The moderator role of the brand's country of origin?

Yu Huang, Xu Zhang, Hong Zhu · Journal of Retailing and Consumer Services · 2022 · 36 citations · Full text

Business, Marketing, Marketing Management +14

Simulink Modeling and Comparison of Zhang Neural Networks and Gradient Neural Networks for Time-Varying Lyapunov Equation Solving

Yunong Zhang, Ke Chen, Xuezhong Li et al. · 2008 · 31 citations

Natural Sciences, Computer Science, Mathematics +14

To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations

Hong Zhu, Zimeng Zhu, Yilin Ou et al. · Psychology and Marketing · 2023 · 19 citations

Business, Marketing, Psychology +16

The impact of abusive supervision differentiation on team performance in team competitive climates

Yating Wang, Mingjian Zhou, Hong Zhu et al. · Personnel Review · 2022 · 18 citations

Management, Organization Studies, Organizational Behavior +14

Cyberbullying perpetration on social media: A situational action perspective

Siqi Hu, Wenjing Lei, Hong Zhu et al. · Information & Management · 2024 · 15 citations

Social Sciences, Communication, Social Psychology +12