Concepedia

Anupama Ambika

AA

Statistics

Publications

9

Citations

291

H-Index

9

Active since

2011

Affiliations

Mudra Institute of Communications Ahmedabad(Current)

Institute of Management Technology

Emory University

Institute of Management Technology, Dubai

York University

Anupama Ambika is an author at Mudra Institute of Communications Ahmedabad specializing in marketing, marketing management, and business.

Publications per year

2011–2024

9

Publications

9

The growing importance of customer-centric support services for improving customer experience

Jagdish N. Sheth, Varsha Jain, Anupama Ambika · Journal of Business Research · 2023 · 71 citations

Business, Marketing, Marketing Management +14

Repositioning the customer support services: the next frontier of competitive advantage

Jagdish N. Sheth, Varsha Jain, Anupama Ambika · European Journal of Marketing · 2020 · 55 citations

Business, Strategic Management, Strategy +17

Augmented reality magic mirror in the service sector: experiential consumption and the self

Khaled El-Shamandi Ahmed, Anupama Ambika, Russell W. Belk · Journal of service management · 2022 · 44 citations · Full text

Arts, Marketing, Consumption Studies +13

Narratives selves in the digital world: An empirical investigation

Varsha Jain, Russell W. Belk, Anupama Ambika et al. · Journal of Consumer Behaviour · 2020 · 41 citations

Social Sciences, Marketing, Sociology +17

The road to learning “who am I” is digitized: A study on consumer self‐discovery through augmented reality tools

Anupama Ambika, Russell W. Belk, Varsha Jain et al. · Journal of Consumer Behaviour · 2023 · 25 citations

Architecture, Digital Design, Marketing +17

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