Concepedia

Kathryn Dobie

KD

9

Publications

328

Citations

9

H-Index

1998

Active since

Affiliations

North Carolina Agricultural and Technical State University(Current)

American University of Sharjah

University of South Alabama

University of Wisconsin–Eau Claire

Kathryn Dobie is an author at North Carolina Agricultural and Technical State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessLogisticsCommunicationConsumer ResearchOperations ResearchCustomer SatisfactionMarketing CommunicationArts

Publications per year

1998–2005

9

Publications

9

Assessing readiness for six sigma in a service setting

Rhonda L. Hensley, Kathryn Dobie · Managing Service Quality · 2005 · 163 citations

Reliability, Nursing, Customer Satisfaction +14

The Core Shipper Concept: A Proactive Strategy for Motor Freight Carriers

Kathryn Dobie · Transportation Journal · 2005 · 47 citations

Engineering, Transport Logistic, Proactive Strategy +21

Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?

Carol M. Megehee, Kathryn Dobie, James Grant · Journal of Advertising Research · 2003 · 33 citations

Marketing Analytics, Targeted Advertising, Consumer Research +28

The Core Shipper Concept: A Proactive Strategy for Motor Freight Carriers

Kathryn Dobie · Transportation Journal · 2005 · 25 citations

Engineering, Transport Logistic, Proactive Strategy +21

MOTOR CARARIER ROAD DRIVER RECRUITMENT IN A TIME OF SHORTAGES: WHAT ARE WE DOING NOW?

Kathryn Dobie, J P Rakowski, R N Southern · Transportation Journal · 1998 · 15 citations

Customer Satisfaction, Human Resource Management, On-demand Transport +17

Rows per page

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