Concepedia

Bhuminan Piyathasanan

BP

2

Publications

107

Citations

2

H-Index

2014

Active since

Affiliations

Thammasat University(Current)

Bhuminan Piyathasanan is an author at Thammasat University specializing in interactive marketing, marketing insights, and management.

Top concepts

MarketingManagementValue TheoryMedia MarketingUser ExperienceConsumer ResearchDigital MarketingMarketing InsightsCustomer SatisfactionInteractive Marketing

Publications per year

2014–2017

2

Publications

2

A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers

Bhuminan Piyathasanan, Christine Mathies, Martin Wetzels et al. · International Journal of Electronic Commerce · 2014 · 60 citations · Full text

Customer Experience, Customer Satisfaction, Flow Experience +21

Continued value creation in crowdsourcing from creative process engagement

Bhuminan Piyathasanan, Christine Mathies, Paul G. Patterson et al. · Journal of Services Marketing · 2017 · 47 citations · Full text

Creative Communications, Customer Satisfaction, Digital Marketing +23

Rows per page

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