Concepedia

Jean‐Louis Moulins

JM

Statistics

Publications

3

Citations

117

H-Index

3

Active since

2017

Affiliations

Aix-Marseille Université(Current)

Université de Lille

Jean‐Louis Moulins is an author at Aix-Marseille Université specializing in business, marketing, and marketing management.

Publications per year

2017–2020

3

Publications

3

Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

Mbaye Fall Diallo, Jean‐Louis Moulins, Élyette Roux · International Journal of Retail & Distribution Management · 2020 · 53 citations

, , +14

What corporate social responsibility brings to brand management? The two pathways from social responsibility to brand commitment

Tarek Abid, Marie‐Aude Abid‐Dupont, Jean‐Louis Moulins · Corporate Social Responsibility and Environmental Management · 2019 · 49 citations

, , +11

Ethical sensitivity: Conceptualization and new scale development

Jean-François Toti, Jean‐Louis Moulins · Recherche et Applications en Marketing (English Edition) · 2017 · 15 citations

, , +14

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