Concepedia

Marie‐Aude Abid‐Dupont

MA

2

Publications

81

Citations

2

H-Index

2017

Active since

Affiliations

UniLaSalle(Current)

Marie‐Aude Abid‐Dupont is an author at UniLaSalle specializing in brand authority, sustainable marketing, and brand equity.

Top concepts

ArtsTrustBrandingBusinessMarketingLeadershipManagementBrand EquityCommunicationAccountability

Publications per year

2017–2019

2

Publications

2

What corporate social responsibility brings to brand management? The two pathways from social responsibility to brand commitment

Tarek Abid, Marie‐Aude Abid‐Dupont, Jean‐Louis Moulins · Corporate Social Responsibility and Environmental Management · 2019 · 46 citations · Full text

Socially Responsible Product, Brand Strategy, Consumer Research +19

Repairing Broken Trust Between Leaders and Followers: How Violation Characteristics Temper Apologies

Steven L. Grover, Marie‐Aude Abid‐Dupont, Caroline Manville et al. · Journal of Business Ethics · 2017 · 35 citations

Prosocial Behavior, Social Psychology, Arts +8

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