Concepedia

Guan Xin

GX

Statistics

Publications

2

Citations

58

H-Index

2

Active since

2021

Affiliations

Suzhou University of Technology(Current)

Guan Xin is an author at Suzhou University of Technology specializing in brand development, consumer uncertainty, and consumer research.

Top concepts

BrandingBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessConsumer ChoiceGreen Marketing

Publications per year

2021–2022

2

Publications

2

What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example

Qianling Jiang, Wei Wei, Guan Xin et al. · World Electric Vehicle Journal · 2021 · 43 citations · Full text

Electric Vehicle Industry, Consumer Uncertainty, Green Marketing +22

Case study: an international business negotiation course design and implementation of a VR-based experiential learning environment

Jian‐Guo Jiang, LI Qing-shen, Guan Xin · Interactive Learning Environments · 2022 · 15 citations

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