Qianling Jiang

The Influential Factors of Consumers’ Sustainable Consumption: A Case on Electric Vehicles in China

Chun Yang, Jui-Che Tu, Qianling Jiang · Sustainability · 2020 · 85 citations · Full text

Sustainable Consumption, Green Marketing, Consumer Uncertainty +24

What Drives Users to Adopt a Digital Museum? A Case of Virtual Exhibition Hall of National Costume Museum

Yue Wu, Qianling Jiang, Hui’e Liang et al. · SAGE Open · 2022 · 72 citations · Full text

Digital Marketing, Cultural Heritage, Technology Adoption +29

The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function

Qianling Jiang, Jie Sun, Chun Yang et al. · Systems · 2021 · 64 citations · Full text

New Technologies, Digital Marketing, Value Theory +26

Critical Factors for Predicting Users’ Acceptance of Digital Museums for Experience-Influenced Environments

Yue Wu, Qianling Jiang, Shiyu Ni et al. · Information · 2021 · 51 citations · Full text

Customer Satisfaction, Social Enrichment, Cultural Consumption +24

What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example

Qianling Jiang, Wei Wei, Guan Xin et al. · World Electric Vehicle Journal · 2021 · 43 citations · Full text

Electric Vehicle Industry, Consumer Uncertainty, Green Marketing +22