Wei Wei

The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations

Chao Gu, Tingting Huang, Wei Wei et al. · Agriculture · 2023 · 45 citations · Full text

Digital Marketing, Consumer Research, Communication +23

What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example

Qianling Jiang, Wei Wei, Guan Xin et al. · World Electric Vehicle Journal · 2021 · 43 citations · Full text

Electric Vehicle Industry, Consumer Uncertainty, Green Marketing +22

Continuance Intention of Augmented Reality Textbooks in Basic Design Course

Jiangjie Chen, Yen Hsu, Wei Wei et al. · Education Sciences · 2021 · 33 citations · Full text

Engineering, Visual Art Elements, Education +20

What Influences Chinese Consumers’ Adoption of Battery Electric Vehicles? A Preliminary Study Based on Factor Analysis

Wei Wei, Ming Cao, Qianling Jiang et al. · Energies · 2020 · 32 citations · Full text

Conventional Cars, Green Marketing, Engineering +21

Study on the continuance intention in using virtual shoe-try-on function in mobile online shopping

Qianling Jiang, Chao Gu, Feng Yan et al. · Kybernetes · 2022 · 32 citations

Customer Satisfaction, Engineering, Digital Marketing +25