Chao Gu

A study of college students' intention to use metaverse technology for basketball learning based on UTAUT2

Fangfang Yang, Longfei Ren, Chao Gu · Heliyon · 2022 · 161 citations · Full text

The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function

Qianling Jiang, Jie Sun, Chun Yang et al. · Systems · 2021 · 64 citations · Full text

New Technologies, Digital Marketing, Value Theory +26

A study of factors influencing Chinese college students’ intention of using metaverse technology for basketball learning: Extending the technology acceptance model

Longfei Ren, Fangfang Yang, Chao Gu et al. · Frontiers in Psychology · 2022 · 59 citations · Full text

The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations

Chao Gu, Tingting Huang, Wei Wei et al. · Agriculture · 2023 · 45 citations · Full text

Digital Marketing, Consumer Research, Communication +23

A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums

Qianling Jiang, Jiangjie Chen, Yutong Wu et al. · Systems · 2022 · 33 citations · Full text

Customer Satisfaction, Engineering, Consumer Research +27