Concepedia

Shiyu Ni

SN

2

Publications

123

Citations

2

H-Index

2021

Active since

Affiliations

Jiangnan University(Current)

Shiyu Ni is an author at Jiangnan University specializing in digital marketing, user experience, and cultural heritage.

Top concepts

DesignMarketingManagementMuseum StudiesUser ExperienceMedia TechnologyConsumer BehaviorCultural HeritageDigital MarketingHuman-computer Interaction

Publications per year

2021–2022

2

Publications

2

What Drives Users to Adopt a Digital Museum? A Case of Virtual Exhibition Hall of National Costume Museum

Yue Wu, Qianling Jiang, Hui’e Liang et al. · SAGE Open · 2022 · 72 citations · Full text

Digital Marketing, Cultural Heritage, Technology Adoption +29

Critical Factors for Predicting Users’ Acceptance of Digital Museums for Experience-Influenced Environments

Yue Wu, Qianling Jiang, Shiyu Ni et al. · Information · 2021 · 51 citations · Full text

Customer Satisfaction, Social Enrichment, Cultural Consumption +24

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