Concepedia

Yang Cao

YC

Statistics

Publications

34

Citations

2.3K

H-Index

22

Active since

1999

Affiliations

University of North Carolina at Charlotte(Current)

Shanghai Institute of Technology

China Tourism Academy

University of South Carolina

Zhejiang Gongshang University

Yang Cao is an author at University of North Carolina at Charlotte specializing in business, management, and social sciences.

Top concepts

BusinessManagementSocial SciencesEconomicsMarketingConsumer ResearchEngineeringConsumer BehaviorEconomic DevelopmentCustomer Satisfaction

Publications per year

1999–2024

34

Publications

34

Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China

Che-Hui Lien, Yang Cao · Computers in Human Behavior · 2014 · 509 citations

Customer Satisfaction, User Perception, Online Customer Behavior +15

Service quality, satisfaction, stickiness, and usage intentions: An exploratory evaluation in the context of WeChat services

Che-Hui Lien, Yang Cao, Xing Zhou · Computers in Human Behavior · 2016 · 259 citations

Customer Satisfaction, Service Quality, Service Research +12

Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM

Shu‐Chuan Chu, Che-Hui Lien, Yang Cao · International Journal of Advertising · 2018 · 183 citations

Digital Marketing, Consumer Research, Social Influence +25

Green practices in upscale foodservice operations

Robin B. DiPietro, Yang Cao, Charles G. Partlow · International Journal of Contemporary Hospitality Management · 2013 · 178 citations

Customer Satisfaction, Southeastern Usa, Green Marketing +17

Comment: Controversies and Evidence in the Market Transition Debate

Yang Cao, Victor Nee · American Journal of Sociology · 2000 · 155 citations

Economics, Market Development, Economic Analysis +3

Rows per page

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