Concepedia

Bahtiar Mohamad

BM

Statistics

Publications

33

Citations

887

H-Index

20

Active since

2007

Affiliations

Northern University of Malaysia(Current)

Curtin University Sarawak

Middlesex University

Bahauddin Zakariya University

Universiti Malaysia Perlis

Bahtiar Mohamad is an author at Northern University of Malaysia specializing in management, business, and marketing.

Top concepts

ManagementBusinessArtsMarketingCommunicationOrganizational BehaviorOrganizational CommunicationAdvertisingCustomer SatisfactionInterpersonal Communication

Publications per year

2007–2022

33

Publications

33

Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

Ahmed Rageh Ismail, Bang Nguyen, Junsong Chen et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2020 · 76 citations

Managing Digital Marketing Communication of Coffee Shop Using Instagram

Dewi K. Soedarsono, Bahtiar Mohamad, Adamu Abbas Adamu et al. · International Journal of Interactive Mobile Technologies (iJIM) · 2020 · 72 citations · Full text

Coffee Shop, Advertising, Social Media +11

Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?

Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak et al. · Journal of Promotion Management · 2019 · 47 citations

Customer Satisfaction, Consumer Response, Social Media +15

An Examination of the Effects of Service Quality and Customer Satisfaction on Customer Loyalty in the Hotel Industry

Joko Sadoso Priyo, Bahtiar Mohamad, Raji Ridwan Adetunji · 2019 · 47 citations

Customer Satisfaction, Service Quality, Service Research +12

Sustainability through TQM practices in the food and beverages industry

Muslim Diekola Akanmu, Mohamad Ghozali Hassan, Bahtiar Mohamad et al. · International Journal of Quality & Reliability Management · 2021 · 39 citations

Total Quality Management, Customer Satisfaction, Malaysia Food +17

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