Sabrina Mohd Rashid - Concepedia

Author

Sabrina Mohd Rashid

Also Known As

Dr. Sabrina Mohd Rashid, Flextronics Technology Penang Sdn. Bhd., Malaysia, Mohd Rashid, Sabrina, Mohd Sobhi Ishak, Norsiah Abdul Hamid, Raji Ridwan Adetunji, Rashid, Sabrina, Sabrina Mohd Rashid, Sabrina Rashid, Universiti Utara Malaysia

Publications

664

Citations

H-Index

Concepts

All Affiliations

Carnegie Mellon University Northern University of Malaysia University of British Columbia

About

Sabrina Mohd Rashid is an author at Carnegie Mellon University specializing in brand equity, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	4	4	235
2	Business	3	3	111
3	Arts	2	2	173
4	Engineering	1	1	30
5	Health Sciences	1	1	30

Sabrina Mohd Rashid

Publications

494

Citations

H-Index

Page 1

	Year	Citations
The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak Journal of Research in Interactive Marketing Customer SatisfactionDigital MarketingConsumer ResearchBrand StrategyCommunication	2019	124
Identification of constrained sequence elements across 239 primate genomes Lukas F. K. Kuderna, Jacob C. Ulirsch, Sabrina Mohd Rashid, Nature	2023	96
Dhaka: variational autoencoder for unmasking tumor heterogeneity from single cell genomic data Sabrina Mohd Rashid, Sohrab P. Shah, Ziv Bar‐Joseph, Bioinformatics	2019	59
Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak Journal of Marketing Communications Digital MarketingConsumer ResearchBrand StrategyCommunicationJournalism	2018	49
Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands? Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak, Journal of Promotion Management Customer SatisfactionConsumer ResponseSocial MediaBrand EquityDigital Marketing	2019	47
TASIC: determining branching models from time series single cell data Sabrina Mohd Rashid, Darrell N. Kotton, Ziv Bar‐Joseph Bioinformatics	2017	36
An improved method for the removal of ring artifacts in high resolution CT imaging Sabrina Mohd Rashid, Soo Yeol Lee, Md. Kamrul Hasan EURASIP Journal on Advances in Signal Processing Computed TomographyImage ReconstructionStripe ArtifactsImage AnalysisImproved Method	2012	30
Adjustment in tumbling rates improves bacterial chemotaxis on obstacle-laden terrains Sabrina Mohd Rashid, Zhicheng Long, Shashank Singh, Proceedings of the National Academy of Sciences	2019	19
Separation of Benign and Malignant Glands in Prostatic Adenocarcinoma Sabrina Mohd Rashid, Ladan Fazli, Alexander H. Boag, Lecture notes in computer science UrologyProstatic AdenocarcinomaHistopathologyBenign Prostatic HyperplasiaProstatic Disease	2013	19
Organisational culture and the creation of brand identity: retail food branding in new markets Sabrina Mohd Rashid, Kamal Ghose Marketing Intelligence & Planning Brand StrategyConsumer ResearchBrand LoyaltyRetail Food BrandingPersonal Branding	2015	15

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