Sabrina Mohd Rashid

The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention

Sabrina Mohd Rashid, Sobhi Mohd Ishak · Journal of Research in Interactive Marketing · 2019 · 130 citations

Business, Marketing, Marketing Management +15

Identification of constrained sequence elements across 239 primate genomes

Lukas F. K. Kuderna, Jacob C. Ulirsch, Sabrina Mohd Rashid et al. · Nature · 2023 · 113 citations · Full text

Life Sciences, Biology, Genetics +17

Dhaka: variational autoencoder for unmasking tumor heterogeneity from single cell genomic data

Sabrina Mohd Rashid, Sohrab P. Shah, Ziv Bar‐Joseph et al. · Bioinformatics · 2019 · 61 citations · Full text

Life Sciences, Bioinformatics, Oncology +17

Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia

Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak · Jurnal Komunikasi Malaysian Journal of Communication · 2018 · 52 citations · Full text

Business, Marketing, Marketing Management +13

Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry

Sabrina Mohd Rashid, Sobhi Mohd Ishak · Journal of Marketing Communications · 2018 · 50 citations

Business, Marketing, Marketing Management +14