Sabrina Mohd Rashid

The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention

Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak · Journal of Research in Interactive Marketing · 2019 · 124 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

Identification of constrained sequence elements across 239 primate genomes

Lukas F. K. Kuderna, Jacob C. Ulirsch, Sabrina Mohd Rashid et al. · Nature · 2023 · 96 citations · Full text

Dhaka: variational autoencoder for unmasking tumor heterogeneity from single cell genomic data

Sabrina Mohd Rashid, Sohrab P. Shah, Ziv Bar‐Joseph et al. · Bioinformatics · 2019 · 59 citations · Full text

Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry

Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak · Journal of Marketing Communications · 2018 · 49 citations

Digital Marketing, Consumer Research, Brand Strategy +24

Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?

Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak et al. · Journal of Promotion Management · 2019 · 47 citations

Customer Satisfaction, Consumer Response, Social Media +15