Raji Ridwan Adetunji

Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia

Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak · Jurnal Komunikasi Malaysian Journal of Communication · 2018 · 52 citations · Full text

Business, Marketing, Marketing Management +13

An Examination of the Effects of Service Quality and Customer Satisfaction on Customer Loyalty in the Hotel Industry

Joko Sadoso Priyo, Bahtiar Mohamad, Raji Ridwan Adetunji · 2019 · 47 citations

Management, Hospitality Management, Marketing +17

A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis

Bahtiar Mohamad, Raji Ridwan Adetunji, Ghadah Alarifi et al. · JAS (Journal of ASEAN Studies) · 2022 · 20 citations · Full text

Business, Marketing, Marketing Management +15

User-Generated Contents in Facebook, Functional and Hedonic Brand Image and Purchase Intention

Raji Ridwan Adetunji, Ishak Mohd Sobhi · SHS Web of Conferences · 2017 · 14 citations · Full text

Business, Marketing, Marketing Management +15

The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity

Raji Ridwan Adetunji, Shuhaida Md Noor · Global business and management research · 2014 · 13 citations

Business, Marketing, Marketing Management +17