Adamu Abbas Adamu

Facing the unknown: pandemic and higher education in Malaysia

Joseph Kee-Ming Sia, Adamu Abbas Adamu · Asian Education and Development Studies · 2020 · 127 citations

Higher Education Realm, Higher Education Challenges, E-learning +12

Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

Ataul Karim Patwary, Muharis Mohamed, Md Karim Rabiul et al. · Nankai Business Review International · 2022 · 75 citations

Customer Satisfaction, Tourist Experience, Green Marketing +23

Managing Digital Marketing Communication of Coffee Shop Using Instagram

Dewi K. Soedarsono, Bahtiar Mohamad, Adamu Abbas Adamu et al. · International Journal of Interactive Mobile Technologies (iJIM) · 2020 · 72 citations · Full text

Coffee Shop, Advertising, Social Media +11

A reliable and valid measurement scale for assessing internal crisis communication

Adamu Abbas Adamu, Bahtiar Mohamad · Journal of Communication Management · 2019 · 37 citations

Emergency Management, Crisis Management, Communication +16

Developing a Strategic Model of Internal Crisis Communication: Empirical Evidence from Nigeria

Adamu Abbas Adamu, Bahtiar Mohamad · International Journal of Strategic Communication · 2019 · 37 citations

Crisis Management, Strategic Model, Communication +19