Concepedia

Vincent J. Blasko

VJ

Statistics

Publications

5

Citations

147

H-Index

5

Active since

1984

Affiliations

College of Business Administration(Current)

School of Advertising Art

Arizona State University

University of Denver

Vincent J. Blasko is an author at College of Business Administration specializing in advertising, advertising strategy, and business.

Publications per year

1984–1996

5

Publications

5

Creativity in Advertising: A Janusian Perspective

Vincent J. Blasko, Michael P. Mokwa · Journal of Advertising · 1986 · 51 citations

, , +10

The Advertising Budgeting Practices of Industrial Marketers

Vincent J. Blasko, Charles H. Patti · Journal of Marketing · 1984 · 44 citations

, , +14

The Advertising Budgeting Practices of Industrial Marketers

Vincent J. Blasko, Charles H. Patti · Journal of Marketing · 1984 · 26 citations

, , +14

Social Perceptions and the By-Products of Advertising

Stanley J. Baran, Vincent J. Blasko · Journal of Communication · 1984 · 14 citations

, , +14

Headline-Visual Consistency in Print Advertisements: Effects on Processing and Evaluation

Edwin R. Stafford, Beth Ann Walker, Vincent J. Blasko · ACR North American Advances · 1996 · 12 citations

, , +14

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