Inma Rodríguez‐Ardura

E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow

Inma Rodríguez‐Ardura, Antoni Meseguer‐Artola · Information & Management · 2015 · 192 citations · Full text

Modelling students' flow experiences in an online learning environment

Irene Esteban-Millat, Francisco J. Martínez‐López, Rubén Huertas-García et al. · Computers & Education · 2013 · 126 citations

E-learning, Online Learning Environment, Design +5

Utilitarian motivations in online consumption: Dimensional structure and scales

Francisco J. Martínez‐López, Cintia Pla-García, Juan Carlos Gázquez‐Abad et al. · Electronic Commerce Research and Applications · 2014 · 94 citations

Online Customer Behavior, Behavioral Decision Making, Utilitarian Motivations +8

Flow in e‐learning: What drives it and why it matters

Inma Rodríguez‐Ardura, Antoni Meseguer‐Artola · British Journal of Educational Technology · 2016 · 88 citations · Full text

E-learning, Virtual Environments, Engineering +21

What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention

Inma Rodríguez‐Ardura, Antoni Meseguer‐Artola · Interactive Learning Environments · 2014 · 83 citations

Customer Satisfaction, E-learning, Virtual Environments +23