Statistics
Publications
1
Citations
94
H-Index
1
Active since
2014
Affiliations
Universitat Oberta de Catalunya(Current)
Cintia Pla-García is an author at Universitat Oberta de Catalunya specializing in behavioral economics, motivation, and interactive marketing.
Publications per year
2014–2014
1
1
Utilitarian motivations in online consumption: Dimensional structure and scales
Francisco J. Martínez‐López, Cintia Pla-García, Juan Carlos Gázquez‐Abad et al. · Electronic Commerce Research and Applications · 2014 · 94 citations
Online Customer Behavior, Behavioral Decision Making, Utilitarian Motivations +8
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