Concepedia
Statistics
Publications
3
Citations
228
H-Index
Active since
2017
Affiliations
Idaho State University(Current)
Oakland University
Wonjoo Yun is an author at Idaho State University specializing in strategic management, corporate strategy, and business.
Publications per year
2017–2020
Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value
Yan Liu, Venkatesh Shankar, Wonjoo Yun · Journal of Marketing · 2017 · 180 citations
Management, Strategic Management, Strategy +14
Weathering consumer pricing sensitivity: The importance of customer contact and personalized services in the financial services industry
Wonjoo Yun, Nicole Hanson · Journal of Retailing and Consumer Services · 2020 · 31 citations
Business, Marketing, Marketing Management +17
Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value
Nicole Hanson, Wonjoo Yun · Marketing Letters · 2018 · 17 citations
Business, Marketing, Strategic Management +15
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