Concepedia

Nicole Hanson

NH

Statistics

Publications

3

Citations

67

H-Index

3

Active since

2018

Affiliations

Idaho State University(Current)

Nicole Hanson is an author at Idaho State University specializing in business, marketing, and marketing management.

ORCID

Publications per year

2018–2020

3

Publications

3

Weathering consumer pricing sensitivity: The importance of customer contact and personalized services in the financial services industry

Wonjoo Yun, Nicole Hanson · Journal of Retailing and Consumer Services · 2020 · 31 citations

, , +17

Can socially irresponsible firms benefit from corporate advertising?

Stacey Sharpe, Nicole Hanson · Journal of Strategic Marketing · 2018 · 19 citations

, , +11

Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value

Nicole Hanson, Wonjoo Yun · Marketing Letters · 2018 · 17 citations

, , +15

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