Nelson Borges Amaral

Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands

Nelson Borges Amaral, Barbara Loken · Journal of Consumer Psychology · 2016 · 93 citations

Business, Marketing, Marketing Management +17

Social media and mindfulness: From the fear of missing out (<scp>FOMO</scp>) to the joy of missing out (<scp>JOMO</scp>)

Steven S. Chan, Michelle van Solt, Ryan E. Cruz et al. · Journal of Consumer Affairs · 2022 · 73 citations

Social Sciences, Communication, Psychology +12

Understanding consumer stockpiling: Insights provided during the <scp>COVID</scp>‐19 pandemic

Nelson Borges Amaral, Bin Chang, Rachel J. Burns · Journal of Consumer Affairs · 2021 · 27 citations

Public Health, Health Behavior, Behavioral Epidemiology +7

What can be done to address luxury counterfeiting? An integrative review of tactics and strategies

Nelson Borges Amaral · Journal of Brand Management · 2020 · 19 citations

Business, Marketing, Strategy +12

Salient Cultural Identities and Consumers’ Valuation of Identity Congruent Brands: Consequences for Building and Leveraging Brand Equity

Nelson Borges Amaral, Carlos J. Torelli · Journal of Management and Training for Industries · 2018 · 18 citations · Full text

Business, Marketing, Marketing Management +11