Concepedia

Ana Dolores Franco Valdez

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Statistics

Publications

4

Citations

131

H-Index

4

Active since

2018

Affiliations

Tecnológico de Monterrey(Current)

Ana Dolores Franco Valdez is an author at Tecnológico de Monterrey specializing in business, marketing, and consumer behavior.

Publications per year

2018–2023

4

Publications

4

The role of artificial intelligence in improving the omnichannel customer experience

Ana Valeria Castro Calvo, Ana Dolores Franco Valdez, Marta Frasquet · International Journal of Retail & Distribution Management · 2023 · 61 citations

Business, Marketing, Retail Management +17

Retailing Laboratory: Delivering Skills Through Experiential Learning

Ana Dolores Franco Valdez, Alfonso Valdez Cervantes · Journal of Marketing Education · 2018 · 27 citations

Business, Marketing, Teaching +14

Retailing technology: do consumers care?

Alfonso Valdez Cervantes, Ana Dolores Franco Valdez · Spanish Journal of Marketing - ESIC · 2020 · 27 citations · Full text

Business, Marketing, Retail Management +14

Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers' websites

Ana Dolores Franco Valdez, Alfonso Valdez Cervantes, Scott Motyka · Journal of Business Research · 2018 · 16 citations

Business, Marketing, Marketing Management +14

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