Concepedia

Alfonso Valdez Cervantes

AV

Statistics

Publications

4

Citations

89

H-Index

4

Active since

2018

Affiliations

Tecnológico de Monterrey(Current)

Alfonso Valdez Cervantes is an author at Tecnológico de Monterrey specializing in marketing, business, and consumer behavior.

Publications per year

2018–2020

4

Publications

4

Retailing Laboratory: Delivering Skills Through Experiential Learning

Ana Dolores Franco Valdez, Alfonso Valdez Cervantes · Journal of Marketing Education · 2018 · 27 citations

Business, Marketing, Teaching +14

Retailing technology: do consumers care?

Alfonso Valdez Cervantes, Ana Dolores Franco Valdez · Spanish Journal of Marketing - ESIC · 2020 · 27 citations · Full text

Business, Marketing, Retail Management +14

Assessing telemetry and remote control systems for water users associations in Spain

Enrique Playán Jubillar, R. Salvador, Luís Bonet et al. · Agricultural Water Management · 2018 · 19 citations · Full text

Natural Resources, Hydrology, Water Resources Management +14

Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers' websites

Ana Dolores Franco Valdez, Alfonso Valdez Cervantes, Scott Motyka · Journal of Business Research · 2018 · 16 citations

Business, Marketing, Marketing Management +14

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