Martin de La Martinière Petroll

Publications

174

Citations

H-Index

2019

Active since

Affiliations

Universidade Federal de Santa Catarina(Current)

Martin de La Martinière Petroll is an author at Universidade Federal de Santa Catarina specializing in consumer behavior, consumer research, and management.

ORCID

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCultureBrandingBrand StrategyConsumer ChoiceBrand Management

Publications per year

2019–2022

Publications

Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

Marcelo Lisboa Pereira, Martin de La Martinière Petroll, João Coelho Soares et al. · International Journal of Retail & Distribution Management · 2022 · 84 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Store atmosphere and impulse: a cross-cultural study

Ludmila Bandeira Lima Barros, Martin de La Martinière Petroll, Cláudio Damacena et al. · International Journal of Retail & Distribution Management · 2019 · 80 citations

Impulsive Purchase Behaviour, Consumer Study, Consumer Research +16

Let’s play a new game: the drivers of eSports consumption

Renan Leite dos Santos, Martin de La Martinière Petroll, Ricardo Boeing et al. · Research Society and Development · 2021 · 10 citations · Full text

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