Marcelo Lisboa Pereira

Publications

Citations

H-Index

2022

Active since

Affiliations

Universidade do Vale do Rio dos Sinos(Current)

Marcelo Lisboa Pereira is an author at Universidade do Vale do Rio dos Sinos specializing in consumer research, consumer behavior, and behavioral economics.

ORCID

Top concepts

BusinessMarketingManagementConsumer ChoiceConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral EconomicsCustomer SatisfactionInteractive Marketing

Publications per year

2022–2022

Publications

Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

Marcelo Lisboa Pereira, Martin de La Martinière Petroll, João Coelho Soares et al. · International Journal of Retail & Distribution Management · 2022 · 84 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

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