João Coelho Soares

Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

Marcelo Lisboa Pereira, Martin de La Martinière Petroll, João Coelho Soares et al. · International Journal of Retail & Distribution Management · 2022 · 84 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Assessing the effects of COVID-19-related risk on online shopping behavior

João Coelho Soares, Ricardo Limongi, João Henriques de Sousa Júnior et al. · Journal of Marketing Analytics · 2022 · 60 citations · Full text

Online Shopping Behavior, Covid-19 Pandemic, Consumer Research +6

Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing

Paulo Guilherme Fuchs, Carlos Eduardo Raulino, Diogo Amarildo da Conceição et al. · International Journal of Sustainability in Higher Education · 2020 · 49 citations

Purpose Sustainability, Green Marketing, Sustainable Development +18

Da Desinformação ao Caos: uma análise das Fake News frente à pandemia do Coronavírus (COVID-19) no Brasil

João Henriques de Sousa Júnior, Michele Raasch, João Coelho Soares et al. · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) · 2020 · 43 citations · Full text

Engagement in a social media: an analysis in higher education institutions

João Coelho Soares, Ricardo Limongi, Eric David Cohen · Online Information Review · 2021 · 42 citations

Digital Marketing, Public Engagement, Consumer Research +24