Concepedia

Waldemar Pfoertsch

WP

3

Publications

271

Citations

3

H-Index

2007

Active since

Affiliations

China Europe International Business School(Current)

Waldemar Pfoertsch is an author at China Europe International Business School specializing in brand development, brand positioning, and brand equity.

ORCID

Top concepts

Publications per year

2007–2008

3

Publications

3

Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies

Philip Kotler, Waldemar Pfoertsch · Journal of Business and Industrial Marketing · 2007 · 235 citations

, , +17

In-Branding: Development of a Conceptual Model

Cheryl Luczak, Waldemar Pfoertsch, Frederick Beuk et al. · Academy of Marketing Studies journal · 2007 · 20 citations

, , +18

Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective

Waldemar Pfoertsch, Christian Linder, Jennifer D. Chandler · Interdisziplinäre Managementforschung · 2008 · 16 citations

, , +22

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