Concepedia

Cheryl Luczak

CL

4

Publications

64

Citations

4

H-Index

2007

Active since

Cheryl Luczak is an author specializing in management, marketing, and global marketing.

Top concepts

MarketingManagementBusinessGlobal MarketingArtsBrandingBrand EquitySocial MediaBrand LoyaltyCommunication

Publications per year

2007–2014

4

Publications

4

In-Branding: Development of a Conceptual Model

Cheryl Luczak, Waldemar Pfoertsch, Frederick Beuk et al. · Academy of Marketing Studies journal · 2007 · 20 citations

Brand Strategy, Conceptual Model, Brand Loyalty +18

National Culture, Market Orientation and Network-Derived Benefits: Conceptual Model for Service Sme's

Cheryl Luczak, Sumaria Mohan-Neill, Gerald E. Hills · Academy of Entrepreneurship journal · 2010 · 18 citations

Customer Satisfaction, Business Culture, Organizational Culture +17

Net Generation: A Conceptual Framework of the Consumer Socialization Process

Cheryl Luczak, Neil Younkin · Academy of Marketing Studies journal · 2012 · 16 citations

Internet Science, Social Marketing, Consumer Research +21

A Quantitative Study of Business Owners and Perceived Network Benefits: Collectivist vs. Individualist Based Cultures

Cheryl Luczak, Sumaria Mohan-Neill, Gerald E. Hills · Academy of Entrepreneurship journal · 2014 · 10 citations

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