2
Publications
548
Citations
2
H-Index
1990
Active since
Neil Younkin is an author specializing in interactive marketing, consumer research, and consumer behavior.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingArtsBusinessSocial MediaCommunicationConsumer Culture
Publications per year
1990–2012
2
2
Marketing Theory: Evolution and Evaluation
Gerald E. Hills, Lee Hertzman, Sumaria Mohan-Neill et al. · Journal of Marketing · 1990 · 532 citations
Rows per page
1–2 of 2