1
Publications
20
Citations
1
H-Index
2007
Active since
Frederick Beuk is an author specializing in brand management, marketing strategy, and new product development.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementGlobal Marketing
Publications per year
2007–2007
1
1
In-Branding: Development of a Conceptual Model
Cheryl Luczak, Waldemar Pfoertsch, Frederick Beuk et al. · Academy of Marketing Studies journal · 2007 · 20 citations
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