Ini Vanwesenbeeck

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence

Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders et al. · Journal of Interactive Marketing · 2020 · 139 citations · Full text

Social Sciences, Communication, Marketing +16

Connecting and protecting? Comparing predictors of self-disclosure and privacy settings use between adolescents and adults

Michel Walrave, Ini Vanwesenbeeck, Wannes Heirman · Cyberpsychology Journal of Psychosocial Research on Cyberspace · 2012 · 103 citations · Full text

Social Sciences, Communication, Social Psychology +14

Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes

Ini Vanwesenbeeck, Michel Walrave, Koen Ponnet · International Journal of Advertising · 2016 · 90 citations

Business, Marketing, Social Psychology +17

Young Adolescents and Advertising on Social Network Games: A Structural Equation Model of Perceived Parental Media Mediation, Advertising Literacy, and Behavioral Intention

Ini Vanwesenbeeck, Michel Walrave, Koen Ponnet · Journal of Advertising · 2016 · 57 citations

Business, Communication, Marketing +17

The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising

Steffi De Jans, Ini Vanwesenbeeck, Veroline Cauberghe et al. · Journal of Advertising · 2018 · 47 citations · Full text

Business, Communication, Marketing +16