Concepedia

Lanlan Cao

LC

9

Publications

890

Citations

9

H-Index

2011

Active since

Affiliations

NEOMA Business School(Current)

Lanlan Cao is an author at NEOMA Business School specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementSupply Chain ManagementGlobalizationGlobal StrategyGlobal MarketingConsumer Research

Publications per year

2011–2025

9

Publications

9

The Impact of Cross-Channel Integration on Retailers’ Sales Growth

Lanlan Cao, Li Li · Journal of Retailing · 2015 · 537 citations

Management, Business, Multichannel Management +3

Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study

Lanlan Cao · International Journal of Electronic Commerce · 2014 · 152 citations

Customer Satisfaction, Consumer Research, Business Model Canvas +16

Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China

Lanlan Cao · Journal of Strategic Marketing · 2011 · 58 citations

International Marketing, Internationalization, Competitive Advantage +22

Optimal in-store inventory policy for omnichannel retailers in franchising networks

Jianjun Xu, Lanlan Cao · International Journal of Retail & Distribution Management · 2019 · 49 citations

Supply Chain Optimization, Engineering, Supply Network +21

International retailers' strategic responses to institutional environment of emerging market

Lanlan Cao, Daniele Pederzoli · International Journal of Retail & Distribution Management · 2013 · 27 citations

International Retailers, International Marketing, International Entrepreneurship +19

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