Allam Abu Farha

Dynamics of Muslim consumers’ behavior toward Halal products

Osama Sam Al-Kwifi, Allam Abu Farha, Zafar U. Ahmed · International Journal of Emerging Markets · 2019 · 42 citations · Full text

Neuropsychology, Consumer Uncertainty, Behavioral Decision Making +22

The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles

Ibrahim Alnawas, Amr Al Khateeb, Allam Abu Farha et al. · International Journal of Contemporary Hospitality Management · 2022 · 34 citations

Thinking Styles, Brand Forgiveness, Social Psychology +22

Strategic orientations and capabilities' effect on SMEs' performance

Ibrahim Alnawas, Allam Abu Farha · Marketing Intelligence & Planning · 2020 · 33 citations

Customer Satisfaction, Resource-based View, Strategic Orientations +12

Do different marketing practices pre-suppose different frames of reference? An exploratory study

Allam Abu Farha, Saïd Elbanna · Journal of Business and Industrial Marketing · 2018 · 18 citations · Full text

Impact of product innovativeness on technology switching in global market

Osama Sam Al-Kwifi, Viput Ongsakul, Allam Abu Farha et al. · EuroMed Journal of Business · 2020 · 18 citations

Innovation Management, Magnetic Resonance Imaging, Product Innovativeness +17