Concepedia

Glenn E. Mayhew

GE

Statistics

Publications

3

Citations

722

H-Index

3

Active since

1992

Affiliations

Carnegie Mellon University(Current)

Glenn E. Mayhew is an author at Carnegie Mellon University specializing in internal reference pricing, business, and reference price setting.

Publications per year

1992–2001

3

Publications

3

An Empirical Analysis of Internal and External Reference Prices Using Scanner Data

Glenn E. Mayhew, Russell S. Winer · Journal of Consumer Research · 1992 · 435 citations

, , +14

Modeling merchandise returns in direct marketing

James D. Hess, Glenn E. Mayhew · Journal of Direct Marketing · 1997 · 153 citations

, , +13

Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis

Tülin Erdem, Glenn E. Mayhew, Baohong Sun · Journal of Marketing Research · 2001 · 134 citations

, , +16

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