Concepedia

Theodore N. Beckman

TN

6

Publications

99

Citations

6

H-Index

1937

Active since

Affiliations

The Ohio State University(Current)

Theodore N. Beckman is an author at The Ohio State University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchMarketing ManagementMedicinePodiatryEconomicsEducationLogistics

Publications per year

1937–1957

6

Publications

6

Principles of Marketing

C. H. McGregor, Harold H. Maynard, Theodore N. Beckman · Southern Economic Journal · 1947 · 29 citations

Digital Marketing, History Of Marketing, Management +6

Criteria of Marketing Efficiency

Theodore N. Beckman · The Annals of the American Academy of Political and Social Science · 1940 · 21 citations

Marketing Efficiency, Customer Satisfaction, Management +5

Productivity: Facts and fiction

Theodore N. Beckman, Robert D. Buzzell · Business Horizons · 1957 · 15 citations

Productivity, Productivity Growth, Productivity Economics +5

Wholesaling: Principles and Practice

E. T. Grether, Theodore N. Beckman, N. H. Engle · Journal of Marketing · 1937 · 12 citations

Management, Aesthetic Surgery, Podiatry +3

Credits and Collections in Theory and Practice

F.L. Parker, Theodore N. Beckman · Journal of Marketing · 1938 · 11 citations

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