Concepedia

C. H. McGregor

CH

1

Publications

29

Citations

1

H-Index

1947

Active since

C. H. McGregor is an author specializing in marketing insights, management, and marketing management.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingMarketing InsightsIntegrated MarketingMarketing Management

Publications per year

1947–1947

1

Publications

1

Principles of Marketing

C. H. McGregor, Harold H. Maynard, Theodore N. Beckman · Southern Economic Journal · 1947 · 29 citations

Digital Marketing, History Of Marketing, Management +6

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