Mahabubur Rahman

The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter

Mahabubur Rahman, Saqib Aziz, Mathew Hughes · Business Strategy and the Environment · 2020 · 94 citations

Environmental Performance, Green Marketing, Firm Performance +23

Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Mary Lambkin · Industrial Marketing Management · 2018 · 88 citations

Customer Satisfaction, Resource-based View, Brand Equity +11

The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies

Eijaz Ahmed Khan, Pradip Royhan, Mahabubur Rahman et al. · Sustainability · 2019 · 76 citations · Full text

Green Marketing, Green Innovation, Entrepreneurship +19

Corporate Social Responsibility And Marketing Performance

Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Mary Lambkin · Journal of Advertising Research · 2017 · 71 citations · Full text

Socially Responsible Product, Social Marketing, Education +16

Brand equity and firm performance: the complementary role of corporate social responsibility

Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Mary Lambkin · Journal of Brand Management · 2019 · 69 citations

Socially Responsible Product, Brand Equity, Firm Performance +15