Concepedia

M. Ángeles Rodríguez‐Serrano

MÁ

15

Publications

584

Citations

14

H-Index

2011

Active since

Affiliations

Universidad de Sevilla(Current)

Universidad Pablo de Olavide

École Supérieure de Commerce de Rennes

University College Dublin

Business France

M. Ángeles Rodríguez‐Serrano is an author at Universidad de Sevilla specializing in management, business, and business strategy.

Top concepts

ManagementBusinessMarketingBusiness StrategyStrategic ManagementEducationEntrepreneurshipFirm PerformanceCorporate Social ResponsibilityBrand Strategy

Publications per year

2011–2023

15

Publications

15

Born‐Global SMEs, Performance, and Dynamic Absorptive Capacity: Evidence from Spanish Firms

M. Ángeles Rodríguez‐Serrano, Enrique Martín‐Armario · Journal of Small Business Management · 2017 · 101 citations · Full text

Born‐global Smes, Small Businesses, Firm Performance +23

Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Mary Lambkin · Industrial Marketing Management · 2018 · 88 citations

Customer Satisfaction, Resource-based View, Brand Equity +11

Corporate Social Responsibility And Marketing Performance

Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Mary Lambkin · Journal of Advertising Research · 2017 · 71 citations · Full text

Socially Responsible Product, Social Marketing, Education +16

Brand equity and firm performance: the complementary role of corporate social responsibility

Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Mary Lambkin · Journal of Brand Management · 2019 · 69 citations

Socially Responsible Product, Brand Equity, Firm Performance +15

Advertising efficiency and profitability: Evidence from the pharmaceutical industry

Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Mary Lambkin · Industrial Marketing Management · 2019 · 45 citations · Full text

Advertising, Market Analysis, Management +4

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